This large advertising poster for Morinaga Milk Chocolate promotes a premium consisting of a baseball board game for which assembly is required by any Morinaga customer who receives it. The bottom portion of the advertisement most likely depicts the board game once it is assembled.
The price of the candy bars being sold in the ad is 50 sen, which would be in line with prewar candy bar pricing in Japan. During wartime and during the immediate postwar period, inflation was rampant, and by 1949, the price of a typical chocolate bar in Japan was 100 times greater than the price indicated on this poster. The paper poster has two horizontal metal bars attached along the top and bottom borders. This piece has tremendous eye appeal!
Size: Approximately 14" x 31"
Condition: There is a small tear to the right of the second character in the right hand column of text (naga). There is also some horizontal scraping of the surface to the left of the "naga" symbol. Otherwise, the poster is quite well preserved, especially for a large prewar paper artifact.