Lot # 123: 1958 Advertising Poster for JF 48 Seiko Gum Cards--Images of Nagashima (Rookie), Kaneda, Kawakami, etc.

Category: Posters

Starting Bid: $150.00

Bids: 0 (Bid History)

Time Left: Auction closed
Lot / Auction Closed




This lot is closed. Bidding is not allowed.

Item was in Auction "Auction 54 Ended 10/28/2018",
which ran from 10/5/2018 4:00 PM to
10/27/2018 11:00 PM



Prior to the discovery of this poster, we knew that the JF 48 set contained five cards of baseball players, and a number of non-sports cards. We also suspected that, although the card numbers went as high as at least #139, that the set was probably skip numbered, as no card with a number of less than #100 had ever been seen. Now, after viewing this spectacular advertising piece, we know that the set consists of 30 cards numbered 111 to 140. The poster serves as a checklist, with the image used for each card shown, along with the card number and name of the person pictured. The actual JF 48 cards are not pure cards like the ones shown in the poster images, but contain the person's name, card number and the Seiko Gum logo superimposed on the person's image seen in the poster. Five Japan Hall of Fame baseball players are depicted on the poster and in the card set: Shigeo Nagashima (Rookie), Masaichi Kaneda, Tetsuharu Kawakami, Yoshio Yoshida and Kenjiro Tamiya. Sumo yokozuna Wakanohana is also a part of the set. The remaining 24 cards feature entertainers. The poster also refers to prize premiums that card purchasers may be lucky enough to win. Since these prizes are mostly geared to summer activities, we would presume that the cards were a spring or summer issue. This is an advertisement for a very scarce card set.

Size: 10" x 21"

Condition: Some minor fraying and chipping at edges, especially in the lower left corner. Brilliant colors. Overall Ex.

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